In recent years, I've been asked by several international businesses (through the PA Department of Business Development and even LinkedIn) to help INTERNATIONAL business owners Develop their Concept for the US Market, Provide guidance on Manufacturing, Distributing, and Selling into the US, and most importantly, Develop their Go-To-Market Strategy/Marketing Plan for creating AWARENESS, generating TRIAL, and building REPEAT.
For me, this means consumer research to consider the current marketplace, to define the concept for the target audience, and even establish price/margin requirements for the offering. Working with this approach enables entrepreneurial business owners to really understand the risks -- without exposing their concept to US competitors!
It's an exciting challenge, but well-worth the investment. Reach back to me for preliminary discussions. The initial conversation is free... and could prevent significant waste of precious resources./jp