For me, Consulting means designing marketing research that will cost-effectively shed light on the challenges you're facing in your business. It's almost NEVER the answer to your question... but it provides the appropriate perspective that enables YOU to make sound business decisions leading to your success!
The independent perspective that I bring to your issues is really about reducing risk.
I'm all about BRANDING and BRAND DEVELOPMENT because brands build VALUE.
Brands provide cues to your consumer that they'll be getting the same product they purchased before... not something different or one that better meets their needs. We can measure BRAND PERFORMANCE quite easily... and trust me, it's NOT measured by SALES!
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Recently, during a client meeting, I realized that I've never added a very different type of marketing research to my profile... yet it's one that I've done for over 30 years! This would be the Internal Town Hall meetings -- where we bring in people from all across your Company to spend a day discussing challenges, opportunities, and even the impact of TARIFFS on your success!
Through the years, I've designed, moderated, and summarized, internal "off-sites" as they're known for clients in the food sector (e.g. how can we generate short-term sales to hit our year-end projections? or, what trend/competitive threat are we seeing that we need to "blunt" with our own line extension?); in the entertainment sector both on and off-Broadway in NYC (e.g. is our programming meeting the needs of our membership? or how does the ticketing process work for new members?); in the financial sector (e.g. what will be the impact of AI on broker recommended investments for families and businesses?).
The learnings that have come from these off-sites has been phenomenal -- although certainly curtailed by the pandemic! The deliverable is immediate, the Team-Building is spectacular, and to a person, everyone always comes away feeling more engaged than ever!
Facing a challenge with your brand? Call me, we'll talk... 610/213.9569 is my mobile or my landline is 610/454.9753 direct to my desk.