The Summer of 2026 was interesting... Most importantly, I learned why there's been such pushback on QUALITATIVE RESEARCH! Simply, the VALUE proposition that historically favored Focus Groups and In-Depth Interviews for sensitive topics, has EVAPORATED.
This change has occured over several years, but from my perspective, it should cause us ALL to pause and re-think the process...
So, beginning in September of 2026, I'm committed to providing a more efficient, cost-effective path for getting the INSIGHT that marketers need... simplified, reduced turn-around, and LESS EXPENSIVE!
Call me, and we'll discuss your challenges, and I'll prepare a FREE proposal tailored to your needs. No pressure, just a plan to deliver what you need... and that's probably not what you'd get from a junior researcher or AI. If I don't pick-up your call, I'm probably on a call about this new option. Leave your number. /jp